The Lego Enterprise History

The Seglar company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He had trouble to make payments in the absolute depths of the 1930s, but the smaller prototypes he previously made of items like ironing boards and ladders had great potential for the reason that children’s toys. He named the company Seglar after two Danish text, leg and godt, meaning “play well. ”

In 1958, he developed the iconic lego brick with pontoons inside that means it is interlock with other lego parts. This cutting edge innovation revolutionized the company and allowed that to expand at an amazing pace.

By the 1960s, Profano had widened its world-wide reach and began creating toys beneath license in North America through an arrangement with luggage manufacturer Samsonite. The organization also began selling pieces with all the items should build a certain model, and introduced devoted themes including Space (with astronaut minifigures), Castle, Area (later has been renowned Profano City), and FabuLand.

In the 1970s, Lego needed a dramatic step forward with its introduction of Lego information that experienced movable legs and arms. The company also began employing more plastic-type material and releasing larger prevents for younger children, a collection called Duplo. In the eighties, Lego’s product sales grew at a remarkable rate of ten percent annually, irrespective of overall toy industry product sales growth scaling down.

Today, Lego is a large global corporation with earnings of more than $5. main billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it still seems less like a ruthlessly commercial giant and even more like an older family friend.